Butterfly Pea Flower Powder

About This Product

Butterfly Pea Flower Powder is derived from dried Clitoria ternatea flowers — a plant native to Southeast Asia long used in traditional medicine and natural food colouring. The powder dissolves easily in hot or cold water to produce a striking deep indigo-blue tea.

The magic happens when acidic ingredients like lemon juice or citric acid are added: a natural pH reaction instantly shifts the colour from blue to vivid violet or pink-purple. This single visual moment is what makes it TikTok’s most filmed bubble tea ingredient.

Why It Sells

• Zero marketing effort needed — customers film and share it themselves
• Gen Z’s #1 request — leading the trending drink lists across Southeast Asia and North America
• Natural colouring — no artificial dyes, appeals to health-conscious consumers
• Flexible use — works in tea, lattes, lemonade, cocktails, and desserts

How To Use

Dissolve 3–5g per 500ml of hot water to create the base blue tea. Serve over ice in a clear cup. Present with a wedge of lemon on the side — the customer squeezes it in and watches the colour shift happen live. This theatrical moment is the product’s greatest sales tool.

For a layered look: pour blue butterfly pea tea over milk or coconut milk without stirring for a two-tone effect.

Specifications

Spec	Detail
Base ingredient	Dried Clitoria ternatea flower
Colour	Deep indigo blue (turns purple with acid)
Solubility	Hot and cold water
Shelf life	18 months sealed
Storage	Cool, dry, away from light
Certifications	Natural colouring, no artificial additives